Looking Back and Planning Ahead for the Future of Sales and Buying
The changes to sales and to buying from digital disruption were accelerated last year. What does it mean for our business and our industry going forward and what will the future look like?
Main Stage Sessions
VP OF GROWTH
Cut through the endless emails, messages, and non-personal engagement and know your customers. Modern ABM is a good first step. But even more fundamental is understanding their problem, visualizing it back to them, and providing a meaningful path to resolution.
VP, GLOBAL CLOUD
DIGITAL SALES & CUSTOMER SUCCESS
How to Fill in Pipeline Gaps Left by Marketing
No one expects 100% of leads to come from Marketing. Learn how Lori Harmon built an outbound program that complements inbound and produces targeted leads that convert even better than inbound.
CEO & FOUNDER
Aligning GTM Teams to the Customer Journey
The way customers buy has radically changed, but go-to-market teams are still aligned to how things were done 50 years ago. How should you structure your team for success? David and his team have created an easy-to-implement framework to create better sales align- ment and to grow pipeline and revenue.